Pros

  • Tastes like candy bars with no weird aftertaste, making the Peanut Butter Cup flavor especially enjoyable.
  • Offers a perfect firm, dense, and chewy marshmallow texture that feels indulgent yet satisfying.
  • Contains 17g of protein and only 150 calories per bar, making it a nutritious, guilree snack.
  • Low sugar content (6g) compared to many other protein bars helps satisfy a sweet tooth without overdoing it.
  • Gluteree and includes collagen, providing a unique protein blend without a strong whey taste.
  • Convenient small size, easy to eat on the go with a filling, marshmallowy center.
  • Generally maintains freshness well over time, especially when kept chilled.
  • Outer chocolate coating, while basic, complements the marshmallow center without overpowering it.
  • Works great as a tasty, healthier alternative for chocolate cravings while supplying a good protein boost.

Cons

  • The marshmalloike texture may not appeal to everyone, especially if you prefer traditional chewy bars.
  • The chocolate coating is considered mediocre and somewhat bland by some users.
  • Marshmallow texture tends to soften if not kept cold, which can reduce enjoyment.
  • Some flavors in the BUILT Bar lineup (notably Cookie Dough Chunk, Cookies n Cream, Churro) are good, but others like Brownie Batter, Coconut, S’mores, and Strawberries n Cream have been described as underwhelming or lacking true flavor.
  • Because the bars are small and consumed quickly ( bites), those wanting substantial snacks might find them less filling.
  • Some users miss the previous, discontinued thicker “bars” version; the newer "puff" style texture is a divisive change.

Bottom Line

If you love protein bars that taste like candy and prioritize low sugar with a solid protein punch, the BUILT Bar Peanut Butter Cup is a delightful choice, especially when enjoyed chilled for that chewy marshmallow goodness. However, if you prefer a more traditional protein bar texture or want richer chocolate coating, you might feel the texture is too soft or the outer layer too basic. For a similar indulgent but slightly more classic texture, you could explore other BUILT Bar flavors or consider bars known for firmer textures and richer coatings, though this snack nails the blend of taste and nutrition on the go.

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